OOH CRM, a web based application specifically developed for OOH Media Owners to manage and control their sales and operations from new business generation framework to brief to billing. A brief list of features of OOH CRM is as follows:

CRM

• Keeps the media inventory up-to-date, helps responds to client's brief in no time
• Campaign Management: A framework to create new business
• Manage leads for a campaign and track the sales person managing the lead.
• Convert lead to customer, maintain contact database, opportunity and forecast
• Submit proposal as per customer brief, search for available media and add to proposal
• Generate professional proposal
• Generate Work Order, Sales Order
• Raise invoice as per the PO
• Advance media search for searching the media inventory based on any no. of parameters

Location Tracking

• Tracks information regarding each display location.
• Supports multiple media types (bulletins, 8 sheets, painted boards, bus shelters, etc.).
• Allows an unlimited number of user-defined location characteristics (near school, inbound to vacation attraction, etc.) to be assigned to each location.
• Prints the Forecasted Revenue Report by Location, listing forecasted revenue for each location and advertiser.

Charting

• Maintains a complete posting schedule for each location.
• While viewing and selecting available locations, the user can view location details and image files.
• Tracks actual display start and end dates for each location and contract in occupancy chart.
• Warns of overlaps in the posting schedule.
• Provides detailed availability reporting.

Posting

• Automatically produces posting orders to initiate posting.
• Allows for the manual selection of individual locations for posting order printing.
• Posting information is recorded back into the system for proper updating of starting and ending dates.
• Tracks last scraped date and scraper's initials for each location.

Leasing

• Produces the Detail Lease Profitability Report, providing a miniature "profit and loss statement" for each lease.
• Requires no special general ledger chart of accounts or profit center structure to track lease profitability.
• Automatically tracks lease payments as expenses to lease profitability.
• Tracks leased property and payment schedules.
• Identifies each location covered by the lease.
• Tracks information regarding the source of the lease, who booked it and who is managing the lease.

Reports

• Provides dynamic query builder to generate the report as per the requirement